THE HUMAN RESOURCE
Challenge and Solutions
Human Resources is often viewed as a stuffy corporate division; The Human Resource, an innovative HR consulting agency, was the antithesis to that. Everything we designed for this company needed to communicate that they were putting the human back in human resources
Results
We designed a logo and brand identity that presented this agency as both highly professional and approachable. We used pink to give the brand a softer edge and a thumbprint to drive home that humans are at the heart of everything they do.
