VITAMIN RUNNER
Challenge and Solutions
The design elements of the Vitamin Runner brand needed to communicate the brand’s powerful differentiator — instead of a run-of-the-mill multivitamin, this formulation was designed specifically for runners based on their gender and weekly mileage. We worked to ensure that every element of the brand identity conveyed years of thorough research alongside imagery and copy that hit a nerve with the target audience — dedicated runners looking to progress. The sleek lettering, dark design, and moody photography helped drive this messaging home.
Results
We hit the nail on the head with the Vitamin Runner brand identity. Our strategy to design the brand to be an aspirational product for runners looking to PR was so successful that 10,000 bottles of Vitamin Runner flew off the shelves the moment they were launched.
