Increase Take Rate. Reduce Churn.
Marketing that moves the needle for telecoms
Outsmart national providers. Reduce churn. And grow loyalty in the communities you serve.
Broadband marketing isn’t one-size-fits-all—especially in rural markets. Whether you’re expanding fiber into new regions or holding the line against national giants, we build strategies that work—more signups, stronger retention, and loyalty that sticks.
Why telecoms choose The Marketing Dept.
Data-first fiber
growth strategies
Before we write a word of copy, we analyze your service area, competition, and customer behavior to find the right message—and the right moment.
BROADBAND
CASE STUDIES
What you get when you hire us:
Retention campaigns that work
Churn is preventable. We identify risks early and build retention journeys that keep your subscribers loyal for the long run.
What you get when you hire us
- Churn indicators flagged by behavior and usage
- Automated win-back offers before cancellation
- Messaging tailored to segment and location
Omni-channel acquisition campaigns
Your subscribers don’t live on one platform—so your campaigns shouldn’t either. We meet your customers where they are with a blend of digital, print, and community outreach.
What you get when you hire us
- Geo-fenced mobile + social ads
- Localized direct mail + email journeys
- Community-first SEO + AIO content: myth-busting, speed tests, local sponsorships + more
Fiber rollouts that convert
Fiber isn’t self-explanatory. We help your community understand the value—and urgency—of the upgrade.
What you get when you hire us
- “Coming Soon” neighborhood campaigns
- Pre-signup landing pages + waitlists
- Interactive coverage maps + rollout FAQs
- Zone-specific campaigns that save you money and time
What our happy clients are saying:
Great to work with. They are enthusiastic and deliver a great end product when they say they will.
Top notch firm! I highly recommend working with them on any of your marketing or communications needs.
The Marketing Dept. is a powerhouse of strategy, creativity, and (most importantly) results! They won’t let you make the mistake of looking like every other business.
Our telecom marketing process
Frequently asked questions
How do you target rural customers?
We combine GIS mapping with growth and retention campaigns personalized for the people behind the addresses.
How do you target rural customers?
We combine GIS mapping with growth and retention campaigns personalized for the people behind the addresses.
How do you target rural customers?
We combine GIS mapping with growth and retention campaigns personalized for the people behind the addresses.
How do you target rural customers?
We combine GIS mapping with growth and retention campaigns personalized for the people behind the addresses.
How do you target rural customers?
We combine GIS mapping with growth and retention campaigns personalized for the people behind the addresses.
