BLOGS

In our experience working with fiber broadband companies, we’ve found that people are often confused about how to get a fiber connection to their homes. Through tech team interviews, SEO research, and focus groups, we’ve devised a content strategy that is designed to not only inform customers and potential customers how to address their concerns, but that also helps drive traffic to the site.

The blog post, “How to Turn Your Phone into a Remote,” brought tens of thousands of visitors to Elevate’s website — not just locals looking for broadband, but also people from across the country looking for information, which increased their overall search rankings. Helpful resources paired with greater traffic help build trust amongst potential customers. When it comes time to make the switch, brands with greater visibility will be top of mind. These blog strategies, that include content encompassing everything from “Bits vs. Bytes” to the “Latest and Greatest in-Home Fiber Technology,” help customers and potential customers find the answers they need to solve specific community problems, free up customer service phone lines, and drive traffic, brand recognition, and conversion.