COLD CALLING CAMPAIGN
Challenge and Solutions
How often has someone expressed interest in your business and then got left behind if they weren’t quite ready to make the switch? We know you’re busy, and it can be easy to let warm leads turn cold. With Luminate, we’ve received an extensive list of people who expressed initial interest in the service but haven’t heard from them in some time. We developed an outreach strategy that nurtures these cold leads with small but consistent touchpoints, which include drip campaigns and phone calls that provide potential customers with pertinent information and timely promotional outreach.
Results
This campaign is ongoing, and we are excited to see how our carefully-crafted campaign helps Luminate achieve their YOY market share growth goals. By leveraging company assets and streamlining processes, we are helping Luminate get to where they need to be to achieve their goals.
Making the Switch
We know that getting people to switch from their long-time carrier is a fiber company’s biggest challenge. We also know that once people make the switch to fiber broadband, they’re glad they did. Our Making the Switch email campaigns lay out the process of fiber drops and installation to ease worries, answer questions, and ultimately increase the take rate.
ACP Program
Accessibility is a huge consideration for broadband companies serving rural areas. We often hear that people want to switch to fiber but don’t think they can afford it. Highlighting ACP in our campaigns helps capture business in this community. We help spread the word that everyone can access best-in-class broadband.
Strategic Offers
A free month of service and free installation are big incentives that encourage people on the verge of making the switch to take the leap. However, we don’t want to oversell; we strategically send soft and hot promotional offers throughout cold calling campaigns at just the right time to inspire potential customers to make the switch.
