POWERING LOCAL

While in-house at Elevate Internet, we identified a challenge of getting local businesses to sign up for fiber. To achieve our goal of increasing business take rate, we developed a ‘Powering Local’ campaign that leveraged our most powerful asset — a true connection with local businesses. Instead of spending our marketing dollars on advertising campaigns, we spent them in the local community, supporting businesses and offering residents daily perks. The result was brand recognition and trust amongst both businesses and residential customers.

We created our ‘Powering Local’ campaign in which we worked with beloved local businesses such as San Juan Brews and Paonia Bread Works. The multifaceted campaign included creating advertising campaigns that featured the faces of these local businesses and promoted Elevate at point-of-sale touchpoints. Instead of spending thousands of dollars on ads, we spent the money at local businesses, boosting their business and offering fun perks like bagels and coffee for the community. The campaign significantly increased the business take rate and built trust within the local community.