YVEA: PUBLIC RELATIONS
Challenge and Solutions
YVEA came to us with a problem: their member-owners were being targeted in solar panel scams. They needed to find a way to educate their member base about scams and the best way to go about finding a trusted solar panel installer. We developed an in-depth content strategy encompassing email, press releases, advertorials, newsletter features, blogs, social media, and web pages to provide YVEA members with invaluable resources to help them make a decision about transitioning to solar.
Results
By creating a mix of communication pieces that combine attention-grabbing graphics with essential resources and information, we are providing YVEA members with information that is both useful and memorable. Even if members aren’t looking to transition to solar today, YVEA’s new solar content proves them to be a trusted resource for navigating renewable energy in the Yampa Valley.



