Electric Co-op Communication That Connects
Electric co-ops aren’t like traditional utilities, so your marketing shouldn’t be either. We specialize in building communication strategies that support your mission and strengthen member loyalty. From broadband rollouts to rate changes, we help you communicate through simplified messaging and impactful graphic design.
Why co-ops choose The Marketing Dept.
Member-first marketing and communications
Member-first marketing and communications
Extensive experience amplifying complex utility messaging
Member-first marketing and communications
Strategies designed to to reduce member confusion and complaint volume
Member-first marketing and communications
Integrated campaigns that span digital, print, and in-person
Member-first marketing and communications
Visual storytelling that increases campaign impact
Member-first marketing and communications
Custom strategy, never off-the-shelf
Member-first marketing and communications
Strategy-led communication plans
We start with data, not guesswork—mapping your members’ needs, preferences, and pain points to create communication that earns trust and drives results. Whether you need ongoing support creating impactful member newsletters and web design or strategizing the best way to roll out a complex campaign, our expert team has got you covered.
COOPERATIVE
CASE STUDIES
What you get when you hire us:
Digital optimization
for co-op platforms
We make sure your digital presence reflects your co-op’s professionalism and supports real-time communication.
What You Get When You Hire Us:
- Mobile-first, member-friendly website design
- Fast load times, top performance, and Google Core Web Vitals compliance
- Optimized SmartHub support pages that reduce calls and clicks
- Seamless NISC integration for billing, alerts, and more
- ADA-compliant builds and content that meet accessibility standards
- Beautiful, branded visuals—including eye-catching graphics and illustrated footers that bring your co-op’s story to life
What our happy clients are saying:
Our experience with The Marketing Department has been overwhelmingly positive. The work they have produced for us has been timely, professional and aligned with our brand identity.
Top notch firm! I highly recommend working with them on any of your marketing or communications needs.
The Marketing Dept. is a powerhouse of strategy, creativity, and (most importantly) results! They won’t let you make the mistake of looking like every other business.
Our marketing strategy process
Frequently asked questions
How does your strategy help reduce member complaints?
We clarify complex issues before they escalate. Responses are backed by research and plainspoken messaging.
How does your strategy help reduce member complaints?
We clarify complex issues before they escalate. Responses are backed by research and plainspoken messaging.
What’s included in the research phase?
GIS mapping, platform audits, Member surveys, and co-op benchmarking.
Do you help with sensitive topics like rate increases?
Yes! We’ve built entire frameworks around communicating rate changes with transparency and empathy.
Do you help with sensitive topics like rate increases?
Yes! We’ve built entire frameworks around communicating rate changes with transparency and empathy.
