ALUMINUM TRAILER COMPANY
Challenge and Solutions
Before co-founding The Marketing Department, our creative director was the art director for ATC, a company that makes luxury, top-of-the-line aluminum trailers. The company’s brand assets were nearly non-existent when she came on board. She was presented with the challenge to start from scratch to visually communicate that the brand was as impressive as the product.
Results
We used sleek imagery and typeface with intentional pops of color to drive home that ATC is a luxury brand. The result was that ATC’s perceived quality was elevated to match their product quality, further establishing them as an aspirational brand and building customer trust and desirability.
