NuVista Federal Credit Union
CREATIVE BRIEF
Goal: To make financial education fun and approachable. NuVista hired us to help them communicate their financial education programs in a light and engaging way (when usually financial education is anything but).
Tone: We took a topic that sounds dense and boring, and created something playful and approachable.
Deliverables: Omni-channel campaign activation that spanned traditional and digital advertising, in-branch signage in branches, social media, email, and web design.
Flipping the script
on financial education
NuVista is a credit union with a serious commitment to their members. As part of that commitment, they have a staff dedicated to making sure their members understand their finances. The tricky thing is that financial education can be a hard pill to swallow.
People get overwhelmed, confused, or just plain uninterested when it comes to learning about budgets, savings, and loans. That’s where we stepped in. NuVista asked us to flip the script and make financial wellness feel light, engaging, and—dare we say it—fun.
Standing out in a
sea of seriousness
Every credit union out there is talking about financial education these days. The challenge? Making something everyone needs feel like something everyone wants. We knew we had to break through the noise with a fresh, playful approach that grabs attention and keeps it.
From the Designer
“This campaign was a blast to work on. We’ve been partners with NuVista for a while, so we felt confident pushing boundaries and showing just how playful and approachable financial education can be.”
-Laura Sanders, Chief Creative Officer
Financial wellness
gets a glow-up
We teamed up with NuVista to launch their Financial Wellness campaign right when people are already thinking about fresh starts—in January. While everyone’s busy planning their fitness goals and meal preps, we asked: why not make financial wellness part of the conversation?
Imagine balancing your budget on a yoga mat or taking your daily dose of financial wellness from a supplement bottle. This fun, unexpected spin caught members when they were ready to embrace new habits, better money management included.
Impact
“We were thrilled with the results of the campaign…we definitely increased awareness for our Financial Wellness Center and our focus on in-person and online classes.” – Sara Plumhoff, Director of Grants & Special Initiatives, NuVista Credit Union.
NuVista’s new program launch sparked a real buzz around financial wellness among their members. Thanks to our strategic omni-channel approach, we saw a surge in email sign-ups and event registrations, proving that with the right creative team behind the wheel, financial wellness really can be fun.
