HOT WATER PRODUCTIONS
Challenge and Solutions
With Hot Water Productions, we were tasked with taking a legacy brand and giving it a playful refresh. We leveraged their longtime assets to create memorable promotional material that boosted brand recognition. One of the challenges here was striking the right balance between their luxury product lines and making the brand feel fun and approachable — we wanted to create marketing materials that demonstrate Hot Water Productions is a place where people will want to keep shopping for their high-end hot tub for generation after generation.
Results
Hot Water Productions already had lighthearted slogans like “Bubble Your Troubles Away’ and ‘Hot Water Fixes Everything,’ which we ran with to create t-shirts, business cards, and billboards. The items increased brand recognition in a way that reminded everyone in town that Hot Water Productions is the place to get luxury products, exceptional service, and a healthy dose of fun.
