MOUNTAIN BIRD
Challenge and Solutions
Mountain Bird changed their name and had a rebrand to drive the new identity home. When considering their marketing materials, we wanted to make sure that we were calling out what makes Mountain Bird stand out from other poultry farms. We created their marketing collateral and website to emphasize the quality of their poultry and how the company was founded on ethical practices. We had the challenge of creating imagery that would speak to both B2B and B2C customers.
Results
The results were simple but effective. With their new name and brand, Mountain Bird is able to seamlessly tap into a customer base that prioritizes natural, ethical poultry. It helps people feel that they are part of something that is better than the status quo. Importantly, Mountain Bird’s new website and marketing materials help them sell more chickens to both consumers and businesses.
