In the Weeds
The Marketing Dept. Blog
How to Build Backlinks—Say Goodbye to the Cold Email
Off-page SEO and backlinks are some of the most important components of search engine optimization (SEO), but getting high-quality backlinks remains an elusive part of the job. Below we share tried and true tips for capturing high-quality backlinks and boosting [...]
What is SXO and Why Does it Matter in 2025?
If you’re one of our clients, you know that search engine optimization (SEO) can’t exist in a vacuum, because we are blabbing about it all the time. All elements of your brand must work together to give you the visibility—and [...]
What Are Vector-Illustrated Footers? Elevate Your Website With These Design-Forward Features
Have you scrolled down the homepage of our website to be met with the whimsical flight of birds across your screen? Then you have experienced the joy of the vector illustrated footer. Vector illustrated web footers are a break from [...]
The Marketing Dept. Shares Their Expert Insights for Digital Marketing in 2025
Marketing is constantly evolving. There will be algorithm changes guiding search results and SEO until the end of time, AI has made a swift and impactful entrance, and design trends change faster than you can say peppermint foam cold brew. [...]










