SEARCH ENGINE MARKETING

Search engine marketing – or SEM – is a paid marketing strategy where you pay for placement on the search engine result pages. There are a few different types of SEM tactics, including pay-per-click (PPC), retargeting, geotargeting, and display campaigns.

SEM is one of the most effective ways to reach new customers and increase sales of products and services. Because SEM is conversion-focused, it brings qualified leads directly to conversion points on your website.

Hot Water Prodcution

WHY IS SEM IMPORTANT?

Good ROI

SEM has high conversion rates, and since you’re only paying per click, you can easily stay in control of your ad spend. With proper keywords, demographic information, and examination of online activity, PPC ads get right in front of customers who are looking for your products or services.

Quick Results

SEO is crucial for ranking, but it can take months to see results. When time is of the essence, PPC ads can quickly skyrocket your business to the top of the search. A word of caution: SEM is only effective as long as your cash keeps flowing, so you’ll always want to combine SEM with a solid SEO strategy.

Brand Awareness

Even if you have low domain authority, PPC advertising will still position your brand higher than competitors on the search engine results page. A strong SEM campaign will steal traffic from top organic search results – up to 30% of position one’s click-throughs! Local or smaller businesses are able to compete with national brands for their customer’s attention.