HOT WATER PRODUCTIONS

Challenge and Solutions

There’s a lot of competition in the hot tub industry. When Hot Water Productions hired us to help them with SEM campaigns, they knew they wanted to stand out from their competitors. A strategic mix of SEO and SEM campaigns was the best way to make their website soar to the top of search rankings in a fiercely competitive market. Since SEM campaigns work quickly, we knew they would efficiently help our new client reach their goals.

Results

The ad results speak for themselves. As a result of our SEM campaigns, Hot Water Productions moved to the top of the SERPs, above even national competitors and spa manufacturers for many key search terms.

SEM AD EXAMPLES

SEM results Hot Water Productions
  1. First Click Option
    What SEM boils down to is that the top search listings will get the clicks and conversions. Our SEM strategy for this ad campaign has led to being the first-click option on Google, which means anyone searching for relevant keywords will be exposed to our client before competitors.
  2. Dynamic Ads
    We utilize dynamic ads alongside strategic targeting to increase awareness, traffic, and conversions for our clients. With dynamic ads, potential customers see relevant content straight from your website, driving higher-quality potential customers.
SEM results Hot Water Productions
  1. First Click Option
    Our PPC strategy for Hot Water Productions has led to being the first-click option on Google for many key search terms on the client’s payment terms. Pay-per-click campaigns mean results while maintaining control over spend.
  2. National Competitor
    We’ve won countless auctions that have set Hot Water Productions’ ads above major national competitors. We conduct extensive keyword research to ensure that our clients are at the top of search results for relevant terms.
SEM results Hot Water Productions
  1. First Click Option
    Dynamic ads that land at the top of a SERP are a powerful tool for driving conversions. This depth of content at the top of the page immediately catches the eye and encourages potential customers to click on through.
  2. Dynamic Ads
    This example demonstrates how dynamic ads feature relevant content and occupy more space on the search page, making it even more likely that a potential customer will land in this client’s sales funnel.
  3. Outranks Manufacturer
    This strategic campaign outranked even the manufacturer’s page, making Hot Water Productions top of mind when it comes to all things Hot Spring® hot tubs.