SEARCH ENGINE OPTIMIZATION

Are you wondering “How do I get found on Google?” SEO, or Search Engine Optimization, is the magical element that determines what folks click on in their Google searches. In fact, organic search is the number one traffic driver for websites. SEO determines what products people buy and where they choose to do business. Great SEO will drive more traffic to your site, loading your sales funnel and increasing the chance that consumers will purchase your product or service.

Your SEO strategy should encompass technical, on-site and off-site SEO strategies to ensure that your website is getting the traffic and leads you deserve.

93% of online experiences begin with search

WHY INVEST IN SEO?

Understand Customer Needs

Keyword research helps you understand customer pain points and challenges. With that knowledge, you can position your brand as the solution to their problems.

Long-Term, Cost-Efficient ROI

Online ads can become expensive. A solid SEO strategy ensures your brand ranks higher without paying for every click. Keep in mind that the race to the top spot in Google is constant, so SEO isn’t a quick fix with a static finish line.

Increase Web Traffic

Ranking higher in an organic search means visitors are more likely to head to your site. More website traffic means more leads and ultimately more sales.

SEO STRATEGY

Google Business Profile

Google Business Profile is one of the easiest ways for local businesses to get found on Google and enhance their SEO. The profile is free, easy to set up, and increases visibility in searches across the local community. This is one of the first steps we take when we sign local SEO contracts.

Technical SEO

Most marketing agencies focus on on-page and off-page SEO because, well, technical SEO is hard. At The Marketing Dept., we dig into the hard stuff first, building the foundation for a healthy website from day one. Every site for which we provide ongoing SEO services runs at 90% site health or higher.

On Page SEO

On-page SEO includes all the SEO activities that can be controlled from your website. From well-researched keywords, to expertly-written meta descriptions and alt tags to a killer content strategy, our expert SEO team can knock your on-page SEO out of the park.

Off Page SEO

Off-page SEO is a fundamental component of Google’s search algorithm. It includes building backlinks, encouraging branded searches, and increasing engagement and shares on social media. We help our clients achieve off-page SEO without sending obnoxious emails. Want to know how? Book a free discovery call.