Do Electric Cooperatives Need Their Own Logo?

Does your electric cooperative need a new logo? You might think you can get by with what you have for a few more decades, but we spoke with pros who would argue otherwise. According to experts who have led successful rebrands and logo designs, creating a unique mark for your cooperative can help modernize your identity, while building trust and strengthening connections with your local community. From full-on rebrands to commemorative and subsidiary logo design, get the lowdown on why a unique identity matters and see examples of successful rebrands from cooperatives all over the country in our latest edition of The Current.