How to Make Your Member Newsletter Stand Out

An electric cooperative’s newsletter is one of its most important tools for communicating with members—from rates to board elections, annual meetings, and linemen appreciation; members want to get their co-op news from an engaging and digestible publication. Is there a secret sauce to doing so? Not necessarily, but there are a few ways you can design your newsletter to effectively inform, engage, and educate your members.

Many thanks to Seth Wheeler from NHEC for sharing his insights on the importance of member newsletters.

Here’s how to take your member newsletter from lukewarm to legendary in five easy steps.

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