Have you scrolled down the homepage of our website to be met with the whimsical flight of birds across your screen? Then you have experienced the joy of the vector illustrated footer. Vector illustrated web footers are a break from the norm, taking a space usually left to white space, block text, and privacy page links, and transforming it into something exciting.
Key Takeaways: Vector illustrated footers offer web designers the opportunity to bring more brand and playful elements onto a website. Because they are scaleable, vector images are ideal for web design. The process to create a vector illustrated web footer includes sketching out your concept, vectorizing and integrating into your website.
Table of Contents:
- What are Vector Illustrated Website Footers?
- Why Vector Illustrated Footers are a Top 2025 Web Design Trend
- How to Create a Vector Illustrated Footer
What Are Vector Illustrated Footers?
Vector illustrated footers are created with vector illustrations that are scalable without losing quality, making them ideal for use in web design elements. Innovative designers are using vector illustrated footers as a way to help brands differentiate their homepages more and more, making them a hot 2025 web design trend.
“I always liked playing with negative space and bringing more brand elements into the square elements of the site. It’s playful. We’re based in the mountains and wanted to do something non-traditional, so I used fun patterns to showcase the kids’ journey,” said Ryan Bramwell founder of Milk x Whiskey, a Steamboat-based family adventure brand who designed a sleek vector-illustrated footer for his website.
Why Vector Illustrated Footers are a Top 2025 Web Design Trend
If you’re looking for web footer ideas that will help your brand stand out, vector illustration is one way to add a bit of on-brand wow to your site. Vector-illustrated footers help brands tap into their unique identity by featuring brand elements, or images that evoke a certain landmark, location, or story that are unique to your brand.
Vector-illustrated footers also indicate highly-professional design, meaning there is a detail-oriented team that cares about their work behind the brand. Vector illustrated footers say, “Hey, we put thought and effort into every detail of this site, and we care about creating a memorable experience.”
My design philosophy is that everything should be better than it has to be. Vector illustrated footers are a beautiful opportunity to be creative and create something that makes your brand stand out from competitors.
Learn more about 2025 design trends
Why Vector Illustrated Footers are a Top 2025 Web Design Trend
Here are the steps I take to create a dope vector-illustrated footer:
Sketch Your Footer Design Concept
1. Market research—Nothing makes sense design-wise unless you are creating it for your target demographic. Who are they and what problems are you solving for them? What do they care about? Every detail of your brand should serve this community, including your vector-illustrated footer.
2. Create or review the brand guide— it’s important that your footer ties into both the overall web design and brand guidelines.
3. Create your vector illustrated footers —When you’re ready, sketch out a layout, playing around with how different elements interact.
Vectorize Your Design
4. Illustrate or find your vectors—Designers with illustration skills can create their own vectors. Another option is to find stock elements and morph them into your desired shapes.
5. Check your footer’s orientation—You’ll want your vector illustrated footer to be long with a horizontal orientation. If the image sits too high, it might detract from the other web design and content, skewering UX.
6. Optimize for mobile— It’s essential to create two versions of your vector illustrated footer, one for desktop and one for mobile.
Integrate Your Vector Illustration Into the Website
7. Work with your team—The Marketing Dept.’s vector-illustrated footer was a collaborative effort between our design, web development, and animation teams.
Want to learn more? Watch me chat all things vector-illustrated website footers in this video.
The bottom line is that vector illustrated footers are a way to make your website stand out in a crowded digital space. They’re a way to demonstrate that your brand is fun, detail-oriented and forward thinking. Learn more about designing a vector illustrated footer for your website. Schedule your free discovery call today.
