Fractional
CMO Services

Senior marketing leadership for businesses that need
strategy, structure, and momentum without hiring a full-time executive.

Need Top-Tier Strategic Marketing
Without Spending C-Suite Money?

Is your leadership team spending too much time on marketing? Do you have a team of junior marketers with no strategic leadership? Or an agency that is producing output instead of outcomes? Are you searching for the right CMO, but the process is taking longer than expected? Or a startup without the budget for a C-Suite position? What if you could have a senior marketing strategist lead your team and drive and track results without hiring a full-time employee.

Rachael DeRossi is a seasoned marketing executive who has led and scaled marketing functions across multiple organizations — bringing C-suite strategic leadership without the full-time commitment. 

What Does a Fractional CMO Do?

A fractional CMO plugs in at the strategic level and brings order, direction, and momentum to your marketing efforts. Think of it as getting a seasoned marketing executive in your corner without the full-time commitment. No hand-holding required.

Here’s what that looks like in practice:

Strategy

Set marketing strategy tied to business goals

Prioritization

Prioritize campaigns, channels, and budgets

refinement

Refine marketing strategies for the AI age

alignment

Align internal teams and outside vendors

structure

Build marketing teams

engagement

Improve messaging, positioning, and customer engagement.

results

Track performance and adjust based on results

Schedule a
Discovery Call

Who Needs a Fractional CMO?

Most businesses don’t need a full-time CMO from day one, but they do reach a point where DIY marketing stops working. If you have a team that needs direction, a leadership gap you can’t fill fast enough, or an agency working without accountability, hiring a fractional CMO could help you get things back on track.

Here’s a sample of the companies we’ve worked with:

  • Businesses growing fast enough to outgrow DIY marketing.
  • Teams with a marketing manager who needs senior guidance.
  • Teams with junior-level support, or highly specialized internal support that needs broader understanding and application of 
how it all works best together.
  • Organizations relying on agencies without a strategic owner.
  • Companies preparing for expansion, rebranding, or market competition.
  • Founders, CEOs, and leadership teams who need clarity more than volume.

Agency as Fractional CMO?

Yep. We are well-versed in stepping into the thick of things and hitting the ground running. We also have all the resources—which you can use or not—so there is no time wasted finding the right personnel for the job. We have the strategic brain, we have the womanpower, we have the network, all we need are your business goals.

Here’s what we can do:

  • Senior-level thinking without full-time overhead.
  • Strategic data-first approach.
  • Experience with complex, growth-oriented businesses.
  • Go-to-market strategy
  • Product launches
  • Focus on clarity, accountability, and outcomes.

The Benefits of Hiring a Fractional CMO

When you bring on a fractional CMO, you get senior marketing leadership without the full-time price tag. That means clearer strategy, better use of your budget, and a team that knows what it’s working toward.

Here’s a glimpse of what that looks like in practice:

  • Clear marketing direction.
  • Cohesive marketing strategy guided by business goals.
  • Pricing, packaging, and positioning guidance.
  • Campaign oversight and optimization.
  • Team leadership and mentoring.
  • Organizational culture development.
  • Build marketing systems for ongoing success.
  • Marketing expertise that encompasses AI trends.
  • Align content, ads, and campaigns around data.
  • Improved visibility into performance with reporting and KPI review.
  • Agency management and accountability.
  • Reduced pressure for leadership to manage marketing decisions.

Choose Your Adventure

We get that your marketing needs don’t match those of the company down the street. You need a fractional CMO who can come in and create marketing systems on your terms. That’s why we built two fractional CMO paths. Here’s what those look like:

Fractional CMO
Leadership Only

A strategic mind to lead your team.
Lean on the vision and the leadership.
Leave the execution to your team.

Fractional CMO
+ Execution Support

A strategic mind plus the
womanpower to execute campaigns
at a high level.

Pricing is structured as a monthly retainer. Time spent is fractional so the contract is a fraction of what you would pay for a seasoned CMO or a seasoned CMO and full-time marketing team.

What’s Next?

Ready to explore a marketing partnership that really increases ROI?

Here are your next steps:

1

Schedule your discovery call

We’ll chat about your pain points, business goals, and team.

2

Choose your adventure

Decide between strategic leadership or strategic leadership plus agency support.

3

We’ll create your plan

We’ll create a plan for our work together

4

we’ll create your strategy

We’ll get started on your results-driven marketing strategy.

Ready for stronger marketing leadership?

Schedule a discovery call to explore whether fractional CMO support is the right fit.