Are you trying to figure out a way for your local business to get found on Google without breaking the bank? SEO strategies are highly-effective in the long run, but can take months to start seeing results. PPC campaigns drive immediate traffic by reaching highly targeted audiences but require a budget.
A Google Business Profile, on the other hand, is a powerful marketing tool you can set up right now to increase your business’s searchability. Plus, a Google Business Profile is 100% free and can be set up quickly and without expertise.
Here are just a few ways a Google Business Profile will help your local business:
Increase search visibility on Google
When users search for services on Google, it will automatically present businesses that fit local criteria. By setting up and optimizing a Google Business Profile, you can ensure that your business tops these lists.
Show up in discovery searches
When users search “your service” and “near me,” you want your profile front and center. An optimized Google Business Profile will help you achieve this position.
Solicit reviews from customers
A 5-star rating will give you more credibility with potential customers than any marketing materials. In fact, 95% of customers read online reviews before buying a product or using a service, and Google Business Profiles has a built-in review mechanism.
Access performance analytics
A free Google Business Profile provides access to performance analytics, such as search queries and number of business profile interactions.
Opportunities for optimization
As you learn more about how people are searching for your business, it gives you the opportunity to optimize your digital marketing to drive even more customers and conversions.
Are you ready to create your free Google Business Profiles? We’ve created a Step-By-Step Guide to Creating a Google Business Profile to help you navigate the setup, optimization, and troubleshooting.
