In the Weeds
The Marketing Dept. Blog
How to Improve Your Company’s Social Media, Right Now
Social media is easy, hand it to the intern. Right? … Right?... Social media is an important marketing tool, and when done well, it can boost awareness for your brand and bring in clients. What it’s not is a throwaway [...]
Can We Use Chat GPT Instead of a Copywriter?
AI is an innovation that is spinning the marketing world on its head. In many ways, AI can make our jobs as marketers easier, but is spitting out content at the snap of your fingers one of them? Not really. [...]
The Ins and Outs of Creating an Effective Brand Identity
What is a Brand Identity, and Why Does it Matter? A solid brand identity is the critical groundwork for developing customer loyalty and retention, which can be a huge competitive advantage. Without a well-crafted and maintained brand identity, your marketing [...]
National Co-op Month Linemen Appreciation—Line Crews on the Front Lines of Post-Hurricane Restoration
Linemen are crucial employees of electric co-ops and these crews are often the first people on the ground following a storm or natural disaster. Last week, Hurricane Helene, which The Washington Post called “one of the deadliest hurricanes of the [...]
