In the Weeds
The Marketing Dept. Blog
The Ins and Outs of Creating an Effective Brand Identity
What is a Brand Identity, and Why Does it Matter? A solid brand identity is the critical groundwork for developing customer loyalty and retention, which can be a huge competitive advantage. Without a well-crafted and maintained brand identity, your marketing [...]
National Co-op Month Linemen Appreciation—Line Crews on the Front Lines of Post-Hurricane Restoration
Linemen are crucial employees of electric co-ops and these crews are often the first people on the ground following a storm or natural disaster. Last week, Hurricane Helene, which The Washington Post called “one of the deadliest hurricanes of the [...]
This One Simple Thing Will Increase Local SEO for Your Business Right Now
Are you trying to figure out a way for your local business to get found on Google without breaking the bank? SEO strategies are highly-effective in the long run, but can take months to start seeing results. PPC campaigns drive [...]
How to Avoid The Most Common Graphic Design Mistakes, According to Professional Designers
There’s great design — design that you take one look at and you immediately want to be a part of whatever you’re selling, and there’s bad design — design that is confusing and doesn’t convey a message, or even worse, [...]
