SEARCH ENGINE MARKETING

Search engine marketing – or SEM – is a paid marketing strategy where you pay for placement on the search engine result pages. There are a few different types of SEM tactics, including pay-per-click (PPC), retargeting, geotargeting, and display campaigns.

SEM is one of the most effective and efficient ways to reach new customers and increase sales of products and services. Because SEM is conversion-focused, it brings qualified leads directly to conversion points on your website.

Our expert SEM team can help you decide how to best utilize SEM to complement your SEO strategy and target your ad spend so that you get the most bang for your buck.

Hot Water Productions

WHY IS SEO IMPORTANT?

Good ROI

SEM has high conversion rates, and since you’re only paying per click, you can easily stay in control of your ad spend. With proper keywords, demographic information, and examination of online activity, PPC ads get right in front of customers who are looking for your products or services.

Quick Results

SEO is crucial for ranking, but it can take months to see results. When time is of the essence, PPC ads can quickly skyrocket your business to the top of the search. A word of caution: SEM is only effective as long as your cash keeps flowing, so you’ll always want to combine SEM with a solid SEO strategy.

Brand Awareness

The #1 organic search result in a Google search is 10x more likely to receive a click than a page in spot #10. When you invest in improving your SEO, you’ll rank higher, which means more clicks. More website traffic means more leads and, ultimately, more sales.