In the Weeds
The Marketing Dept. Blog
How to Send Emails That Increase Sales
Engage and Convert with These 7 Email Marketing Tips There are a lot of ways to communicate with customers, and it seems that the options are increasing every day. Despite all of the new methods and platforms, email marketing is [...]
Internet Does Not Sell Itself — Why Strategic Marketing Programs are Essential for Fiber Broadband Businesses
You know that fiber broadband is the best option for your community and we know that fiber broadband is the best option for your community, but your potential customers probably don’t know anything about how fiber broadband works or the [...]
What is SEO and how does it work?
You’ve probably heard that an SEO strategy is one of the most important components of your marketing plan, but you may not know how to capture this elusive concept to increase traffic, engagement and sales. We've broken SEO down to [...]
How Marketing & Communications Can Build Trust and Engagement in Electric Co-op Member-Owners
As an electric co-op employee, have you ever found yourself uttering these words? "We have a regulated customer base; we don't need marketing!" While it might be true that you don't need marketing to expand your customer base, there is [...]
