In the Weeds
The Marketing Dept. Blog
What is SEO and how does it work?
You’ve probably heard that an SEO strategy is one of the most important components of your marketing plan, but you may not know how to capture this elusive concept to increase traffic, engagement and sales. We've broken SEO down to [...]
How Marketing & Communications Can Build Trust and Engagement in Electric Co-op Member-Owners
As an electric co-op employee, have you ever found yourself uttering these words? "We have a regulated customer base; we don't need marketing!" While it might be true that you don't need marketing to expand your customer base, there is [...]
Your Website is The Most Important Piece of Your Marketing Plan
You can’t build a great house without a great foundation. For your business, your website is your digital foundation. Without it, all of your marketing efforts will crumble. If you only have the bandwidth and budget to do just one [...]
Marketing to Members: Why your electric cooperative needs to prioritize marketing
"I don't need marketing." Many industries that are service-based or not-for-profit get trapped by this false mentality. For organizations like utility cooperatives that are tasked with delivering a public service like electricity, their "marketing" might actually look a lot more [...]
