In the Weeds
The Marketing Dept. Blog
Your Website is The Most Important Piece of Your Marketing Plan
You can’t build a great house without a great foundation. For your business, your website is your digital foundation. Without it, all of your marketing efforts will crumble. If you only have the bandwidth and budget to do just one [...]
Marketing to Members: Why your electric cooperative needs to prioritize marketing
"I don't need marketing." Many industries that are service-based or not-for-profit get trapped by this false mentality. For organizations like utility cooperatives that are tasked with delivering a public service like electricity, their "marketing" might actually look a lot more [...]
12 Days of Marketing Tips: Improve Your Marketing Strategy in 2023
Instead of gifting our followers 184 birds like the traditional 12 Days of Christmas (seriously, so many birds!), we shared something more useful this holiday season: 12 Days of Marketing Tips! For the past 12 days on our Instagram and [...]
Understanding the Sales Funnel Part 3: BOFU is the secret of converting leads to customers
The moment is here. You’ve made potential customers aware of your business through an awesome TOFU content campaign. You’ve built customer trust and established yourself as a contender with MOFU. And now, you’re ready to seal the deal and [...]
