In the Weeds
The Marketing Dept. Blog
Understanding the Sales Funnel Part 2: MOFU
Have you tried sending mass emails, but found it to lack the payoff of customer interest? Or maybe you are a newer business, trying to find the most effective way to reach potential clients. We have good news! MOFU and [...]
Understanding the Sales Funnel: What is TOFU and what does it have to do with inbound marketing?
What is inbound marketing? Marketing strategy is a balance of push and pull. Traditional marketing methods - like promotional advertising or direct mail campaigns - are examples of outbound marketing where you “push” your business in front of customers. While [...]
