In the Weeds
The Marketing Dept. Blog
Understanding the Sales Funnel Part 3: BOFU is the secret of converting leads to customers
The moment is here. You’ve made potential customers aware of your business through an awesome TOFU content campaign. You’ve built customer trust and established yourself as a contender with MOFU. And now, you’re ready to seal the deal and [...]
Understanding the Sales Funnel Part 2: MOFU
Have you tried sending mass emails, but found it to lack the payoff of customer interest? Or maybe you are a newer business, trying to find the most effective way to reach potential clients. We have good news! MOFU and [...]
Understanding the Sales Funnel: What is TOFU and what does it have to do with inbound marketing?
What is inbound marketing? Marketing strategy is a balance of push and pull. Traditional marketing methods - like promotional advertising or direct mail campaigns - are examples of outbound marketing where you “push” your business in front of customers. While [...]
